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Dominated football world number one brand position for several decades Adidas and world football's governing body FIFA (FIFA) signed a sponsorship agreement, hoping to take advantage of this opportunity to keep his World Cup lead. In addition, since Germany is to host the World Cup, headquartered in Bavaria, Germa cheap jordan shoes for men ny Adidas enjoys advantages of proximity. & nbsp; & nbsp; & nbsp; in 64 races, the world's more than 1 billion viewers will see the use of equipment and billboards inside and outside the stadium, the ball, the referee uniforms and volunteers in the game composed of three stripes of Adidas trademark. 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In this World Cup, Nike co-sponsor of the United States, Mexico, Portugal and other eight teams, Cheap air jordan 12 for sale online free shipping while the Adidas sponsored the six teams. & nbsp; & nbsp; & nbsp; when advertising in traditional media and the Internet, and sponsorship of amateur football match, individuals and sports teams, Adidas and Nike's big spenders is worse than ever. & nbsp; & nbsp; & nbsp; Nike's usual guerrilla marketing tactics (in the case did not win the right to hold an official sponsor of venues around the city covered in the company's billboards in the Olympic Games) will be difficult in Germany There useless. Because FIFA has exclusive marketing r cheap jordans for sale ights to be protected by local enterprises court requirements and requirements tournament host cities in the sale of advertising space on the OTC official sponsor given priority. & nbsp; & nbsp; & nbsp; but Nike fuss surrounding the Brazilian player's strategy also has a tactical advantage. Nike produced is priced at $ 70 replica jersey of the Brazilian national team, becoming one of the world's most sought-after products. Nike also with Ronaldinho, Ronaldo and Brazil's other well-known players on a global scale to create a star effect Cheap air jordans for sale more sensational. Nike's marketing plan in Brazil holds an important position, so that Nike used a Portuguese phrase "joga bonito" (Note: Portuguese is the official language of Brazil, joga bonito meaning "beautiful football") to the title of its global marketing campaign . The slogan and the Brazilian national team footwork gorgeous style with performances colors complement each other, the purpose is to use a similar "Air Jordan" slogan to attract a large number of football fans. & nbsp; & nbsp; & nbsp; Nike said sales of soccer-relate cheap jordans for sale mens d products nearly $ 1.5 billion, is more than two times in 2002, compared with $ 40 million in 1994 for the first time the United States hosted the World Cup higher get even more. Adidas expects sales of soccer-related products will increase by more than 30%, more than 1.5 billion US dollars. & nbsp; & nbsp; & nbsp; earlier this year, Adidas bid $ 3.8 billion acquisition of Reebok, thus narrowing the gap with Nike. In April this year, Adidas and the NBA also signed a 11-year sponsor agreement. 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